Short answer: White-label RMM is the model that lets you deliver an RMM platform to your customers under your own logo, colors, subdomain, and branded installer, as if it were your own product. Resellers and MSPs use this to sell RMM under their own brand without building the infrastructure themselves.
What does white-label mean?
“White-label” means offering a product without the manufacturer’s brand, under the seller’s own brand. In an RMM context: you don’t operate the platform, but your customer sees your brand — not Raavio, but your company.
Why is it valuable for a reseller?
- Brand ownership: when your customer logs into the panel, they see your logo, colors, and domain. Trust and continuity stay with you.
- A new revenue line: without building your own RMM, you package ready-made infrastructure under your brand and sell it.
- Single billing: you manage and bill all your customers from one account.
What does white-label typically include?
- Logo and colors: the panel matches your corporate identity.
- Custom domain / subdomain: customers reach the panel via your domain.
- Branded installer: the agent package installed on devices carries your brand.
- Multi-tenant: manage each customer isolated, under their own branding. (See RMM buyer’s guide for MSPs.)
Watch out: not in every platform, or expensive
White-label is often reserved for upper (enterprise) tiers or charged extra. For a reseller, that makes cost unpredictable. When comparing, clarify whether white-label is included in the price — see the Raavio comparison page.
White-label in Raavio
Raavio includes white-label — your own logo, colors, subdomain, and branded installer — in the single $2.99-per-agent price; it doesn’t require a separate enterprise tier. With multi-tenant management, you manage each of your customers under your own brand. Explore details on the features page, or test it with a 14-day free trial.
Frequently asked questions
Does white-label require a separate server/infrastructure? No. In Raavio, white-label runs on top of the existing platform via brand settings.
Will my customers see the Raavio name? With white-label, no — they see your brand.
Related reading: What is RMM? · RMM buyer’s guide for MSPs